Cross-posted Facebook videos are those that have been posted across multiple Creator accounts that share a cross-posting relationship.
Note: cross-posting a video on Facebook differs from sharing a video, which is an action that can be performed by anyone. Cross-posting on Facebook is a functionality available only between accounts that have an established relationship.
Facebook and Instagram
How does Facebook count views and actions on cross-posted videos?
Facebook attributes views and engagements to the original video (and publisher) in addition to the cross-posted video (and publisher). For example, let's say Video A received 800 views on its own. It then gets cross-posted as Video B, which receives 200 views. On Facebook, you'd see Video A with 1,000 views and Video B with 1,000 views.
How does Tubular count views and actions on cross-posted Facebook videos?
Tubular surfaces each video separately, and attributes views to each individual video. Using the same example above, in Tubular you would see Video A with 800 views and Video B with 200 views.
How can I tell if I'm looking at a cross-posted video?
In Video Intelligence, you may notice that certain Facebook videos have this icon in their Views column. This icon indicates that the video is a cross-post of another Facebook video.