With Tubular's video categorization, it's possible to quickly find trusted influencers publishing content in rather niche subjects.
With a few clicks, you can pull a list of Creators who make content in broad categories such as Beauty, or in more niche categories like Eyebrows or Nailcare. Tubular's video categorization means that we can do this without having to create a boolean search in Video Intelligence.
Let's look at how we might do this for a niche category like Nailcare. Start by opening Video Intelligence. Find the top-level category that corresponds to the content you wish to find. For our Nail Care content of interest, that's Beauty.
Select the arrow next to the top-level category to see associated sub-categories:
Then select the sub-category for the niche content of interest and apply the filters. In our example, that's Nail Care.
Next, navigate to Video Insights, which offers performance breakdowns across a variety of factors for this sub-set of content. To see the top Creators, select “Top Creators” in the dropdown along with the desired success metric and platform of interest.
Now, you’ll have the top 25 Creators in Nail care right at your fingertips! (No Pun intended!)
If you're unable to find a Video Category for the type of niche content you are searching for, try using Video Topics or craft a Boolean search for it instead.