Standard Video Metrics | Tubular Video Ratings | Platform Specific Filters
Standard Video Metrics
Upload Date
Date on which the video was published
Upload Time
Time of day the video was published, in UTC
Views
The total lifetime views ("views" as defined by the platform) a video has received
Engagements
The total native actions (e.g. likes, comments, shares) a video has received
Comments
Number of comments a video has received
Likes
Number of likes a video has received
Duration
Duration of the video in [m:s] format (e.g. 2:08)
Platform
Social media platform the video was published on
Lift
The difference between the average of the baseline and trend period (how much growth happened between the two periods)
Tubular Video Ratings (TVRs)
Tubular Video Ratings are a proprietary method of measuring video performance across platforms and time. The metrics are simple, standardized, and timestamped to allow you to benchmark and compare videos’ performance objectively.
This is especially useful to compare performance against older content, since videos accumulate views/engagements over time.
Views TVRs
V#= Views within the first N days after publishing
V1
The total number of views a video received after 1 day
V2
The total number of views a video received after 2 days
V3
The total number of views a video received after 3 days
V7
The total number of views a video received after 7 days
V30
The total number of views a video received after 30 days
Engagement TVRs
E# = Engagements within the first N days after publishing.
E1
The total number of engagements a video received after 1 day
E2
The total number of engagements a video received after 2 days
E3
The total number of engagements a video received after 3 days
E7
The total number of engagements a video received after 7 days
E30
The total number of engagements a video received after 30 days
Engagement Rating TVRs
ER# = Engagements as a % of views within the first N days after publishing.
ER1
Engagement Rate in the first day, indexed against a platform average (1.0 is average)
ER2
Engagement Rate in the first 2 days, indexed against a platform average (1.0 is average)
ER3
Engagement Rate in the first 3 days, indexed against a platform average (1.0 is average)
ER7
Engagement Rate in the first 7 days, indexed against a platform average (1.0 is average)
ER30
Engagement Rate in the first 30 days, indexed against a platform average (1.0 is average)
Platform Specific Filters
YouTube:
- YouTube Categories: Filter videos for creators that fall within a particular category as defined by YouTube
- Made for Kids: Filter videos flagged by YouTube as Made for Kids
- Channel Country: Filter by the creator’s country (as reported by the creator)
- YouTube Topics: Filter by topics assigned by YouTube (not Tubular Labs)
Facebook:
- Facebook Watch: Filter for videos published by a Facebook Watch publisher
Instagram:
- Instagram Reels: Filter for videos published as Instagram Reels
TikTok:
- Sound Title: Search to include/exclude videos with a TikTok sound
- Sound Author: Search to include/exclude videos with a TikTok sound from a specific sound author
- Original Sound: Include or exclude videos with Original Sound