Tubular's Behavior Reports provide insights into audience preferences by exploring how social video viewership influences other online behaviors— what else they watch, what they shop for, which websites they visit, and what they search for online.
Tubular’s Behavior Reports are powered by panel data. Tubular sources panel data from participants aged 13+ who have opted in. Panel data is anonymized and hashed before passed through to Tubular ensuring we do not handle any personal information or unique identifiers that could be traced back to an individual. Additionally, we make no attempts to join panel data with any other data set at the panelist level and no individual panelist information is ever made available to any customer — we only present aggregated information.
For access to premium reports, contact your Customer Success Manager or support@tubularlabs.com to learn more.
On This Page:
Main Metrics
Affinity: The likelihood that a person in this creator’s audience will also watch the content shown, as compared to the average viewer. 1.0x is average.
Audience Overlap: The percentage of the creator’s audience that also watches the content shown.
Relevance Score: Relevance Score is a calculation that balances for popularity and normalizes results for both very niche and extremely popular content. Calculated as Affinity x Overlap. We recommend using this only to sort results.
Behavior Report Templates
Audience Also Watches
This interactive module lets you discover audiences’ overlapping viewing behaviors by creators, videos, video categories and topics. Or put more simply, it lets you see what audiences are also watching on social media platforms.
There are four ways to define an “audience.” Select your starting point by selecting the appropriate tab.
- Creator (people who watch a creator, property, or Group)
- Video Categories (people who watch videos in a specific category, like Beauty videos)
- Video Topics (people who watch videos on a specific topic, like Academy Awards videos)
- Video (people who watch a specific video or list of videos)
On the left, you can then choose to show results for what your “audience” also watched. You can choose between Creators / Properties / Groups, Video Categories, Video Topics, or Videos.
You would interpret this data as: people who watch [Audience] are more likely than average to watch [Results].
If your Audience is a custom list of your competitors, and your Results are Topics, you would see which Topics are popular with people who watch your competitors’ content.
Consumer Insights
The Consumer Insights report is a premium product that is sold separately from Tubular Intelligence — learn more about it here. If your team would like to add this product to your Tubular software subscription, please reach out to your Customer Success Manager or to the Support team at support@tubularlabs.com.
Save a Report
Hover over to “Save Report” on the right side of your screen:
Fill out the available options in your new report, and click "Save Report". All done! Your report will now be saved under the email address associated with your Tubular account.