Tubular Intelligence lets you see performance data for billions of videos, but most of our customers only want to focus on the small subset of videos that they consider relevant to their business. This article breaks down the searching and filtering capabilities around subject matters, so you can analyze whatever social video content you think is most relevant to you.
Searching
The search bar in both Creator and Video Intelligence is based on text only and is powered by Boolean logic, which means that you can utilize operators such as AND,OR, and NOT to define the specificity of your query. See Using Boolean Search in Tubular Labs
Video Intelligence:
By default, the search engine will look for your search terms in:
- Videos’ topics
- Titles
- Captions (for platforms that do not have a specific “video title” field)
- URLs
Search options let you choose to also look for your search terms in:
- Video descriptions
- Video tags
- Special symbols
Creator Intelligence:
By default, the search engine will look for your search terms in:
- Creators’ names
- Descriptions
- Username
- URLs
Search options let you choose to also look for your search terms in:
- Creator Topics
By Hashtag
If you’re looking for videos from a social campaign, you can search by the associated hashtag.
By default, searching for a hashtag will search in video titles and descriptions. Avoid using quotation marks when searching by hashtag. Example: Use #Beauty, not “#Beauty”.
By Including Video Descriptions
By default, the search engine looks for your search terms in video titles, topics, captions, and URLs. By enabling the “Also search video descriptions” option, you are asking the search engine to look for your search terms in video descriptions as well.
This option is better used in scenarios in which you’re looking into a specific topic or niche; otherwise, the query may return a lot of noise. For example, use this option when searching for “Toy Story 4” or “Christmas cookies” rather than “movie” or “holiday.”
By Including Video Tags
Finally, you can elect to “also search video tags.” This will search for the key terms in YouTube keywords and Facebook custom labels (for those Facebook accounts that have been authenticated*).
This option is best used to search Tubular for your own videos, organized by your own Facebook tagging syntax. This means that you can quickly identify your videos that fit within a defined segment, which you can then use to build dashboards off of for more accurate benchmarking (for example, if you use labels to segment a Facebook series).
Facebook Custom Labels and YouTube Tags are applied to videos when the account uploads a video:
*Please note that the search engine will return videos that include search terms in labels and tags uploaded by authenticated accounts in Tubular. However, the actual Facebook labels and YouTube tags will not be made visible within the software. They will be visible in the API.
Using Filters
Leveraging Video Filters is another powerful solution for finding videos around a certain subject matter. This allows you to isolate videos based on certain classifications that Tubular and/or the platform that a video was uploaded to has assigned and applied to them. Subject matter filters in Tubular include the following:
- Creator Content Genre: defines the primary subject matter of the creator’s full set of videos. Selecting these in Video Intelligence will return videos that are uploaded by Creators who work primarily (but not exclusively) in that genre.
- Video Categories: groupings of topics that describe the main theme(s) of the video content. These are more niche than genres, but not as specific as topics. These are created and applied by Tubular. Selecting Video Categories will return videos that are tagged across-platform (currently across YouTube and Facebook).
- YouTube Categories: these categories are applied and defined by YouTube, not Tubular. Selecting YouTube categories will return videos that were defined in YouTube and tagged by the creator who uploaded the video.
- Video Topics: granular keywords that describe the subject matter of the video. Selecting a topic will return videos classified by each platform. Some platforms may not classify a topic the same way as another, in which case we cannot guarantee standard cross-platform topics.
The biggest differentiators between these filters are:
- Granularity of subject matter
- Whether Tubular or the video platform defines and applies the classification,
- If the classification is on a Creator-level or video-level
- How many times the tag can be applied.