Creator Intelligence is Tubular’s Creator database. Here, you can focus on social video performance from creators that are meaningful to you, such as your own properties and your competitors’ properties. You can also easily discover Creators within certain content verticals, such as “beauty” or “fitness,” and who meet certain performance parameters, such as total monthly views.
On This Page:
- Creator Metrics
- Creator Search
- Creator Filters
- Creator List Table View
- Platform Summary
- Saving a Creator List
- Exporting Creators Data
Creator Metrics
For a complete guide to the metrics used throughout Tubular's Intelligence Suite, including all available metrics within our Creator Intelligence product, please refer to our Intelligence Metrics Glossary.
Creator Search
The search bar is found at the top of the page. When you enter a term into the search bar, the software searches two things: Creator titles, and Creator themes (the type of content the Creator publishes).
The search bar uses Boolean searching syntax, enabling you to broaden or narrow the scope of your search as needed. Select Search Help directly below the search bar for an outline of Boolean search operators. You can search for specific Creators by entering their name, URL, or handle.
Creator Filters
Filters are found on the left-hand side and can be applied to help you surface the most relevant results. The filters update dynamically, meaning that the filters and the numbers alongside them will adjust depending on the current search results. You can continue to layer on filters in order to narrow down the search results to the exact talent you need.
- To Apply a Filter: Check the box to the left of the term
- To Exclude a Filter: Click the exclude icon (-) on the right that appears when you hover your mouse over the term.
- Always remember to click the Apply Filters button after selecting, excluding, or adjusting filters!
Creator List Table View
Creators that match your search terms and applied filters will surface in the results, along with default performance metrics. To customize the success metrics that you see in the table, you can click on the blue "Columns" button to the right to expand options. Clicking on the header column of any success metric will sort the list of results by that success metric. Clicking on the Creator name will take you to their Creator Profile, which is the one stop shop for all data and insights around that specific Creator.
Platform Summary
The Platform Summary tab provides high-level cross-platform metrics on the results of your search, and will update dynamically along with your search. The Average V30 and ER30 are provided in the summary, enabling users to benchmark individual Creators’ V30 and ER30 to the average performance of the group.
Saving a Creator List
Group together Creators you are interested in analyzing on a regular basis (i.e., your own properties, competitive properties):
- Select the Creator(s) by checking the box to the left of the Creator’s name.
- Click on the "Manage" dropdown menu and select "Add to a list" to add these Creators to a new list or an existing list.
- To access the Creator List, click the My Lists drop down menu and select the list you would like to see.
Exporting Creators Data
To export your search results, click the Export button. You will then be able to select the type of export you would like to receive.