Tubular is the social video intelligence platform that provides a unified view of the content, interests, and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, and TikTok. With the largest social video database covering over 14 billion videos and 40 million creators, Tubular helps hundreds of household name brands, leading agencies, and the largest media properties grow their business and lead on social by anticipating trending content and new creators.
Tubular’s competitive data allows you to quickly & easily optimize content strategies, identify influencer partnerships, win partnerships, and keep a pulse on consumer behavior. Leading media publishers across more than 20 countries use Tubular’s AI-powered classifications to predict, strategize, and benchmark success on social.
Tubular provides a unified view of the interests and behaviors of social video audiences: who is watching, what are they watching, and what they do outside of the walls of social video.
Content Solutions
Tubular Intelligence is the foundational social video measurement product from Tubular. Our proprietary classification technology automatically sorts, organizes, and labels social videos and creators to describe them at-a-glance. And the Tubular App makes it easy to search, filter, and explore across lots of video and creator attributes, so you can focus on the content that matters most to you.
With DealMaker, Tubular’s sponsored content solution, you can even unlock performance insights specifically for sponsored videos.
- Guide to Dashboards
- Guide to Creator Intelligence
- Guide to Video Intelligence
- Guide to Leaderboards
- Guide to Content Reports
- Guide to DealMaker
Audience Solutions
Tubular Audience Ratings is an audience-first product that lets you understand who is watching social content and how much time they spend watching it. Tubular’s unique approach to audience measurement combines machine learning technology with observational panel data that tracks anonymized social video viewership behaviors from millions of devices across the globe, offering a never before seen view of audience composition and viewing behaviors.
Consumer Behavior Solutions
Tubular’s behavior data and insights put consumers at the center of your strategy by understanding audiences’ viewing interests, and how they influence what they shop, search, and browse for online.
Audience Also Watches is a module in Intelligence that shows overlapping viewing behaviors.
Consumer Insights is a revolutionary product that connects what audiences watch on social with their off-platform behaviors.