Tubular Intelligence is Tubular’s foundational product that provides the world’s largest single source of truth for social video. With Tubular Intelligence you get:
Tubular Web Application:
- On demand access: instantly tap into Tubular’s social video database of more than 14B videos across 40M+ publishers, influencers and brands
- Cross-platform social video performance data: analytics for publicly available content on YouTube, Instagram, Facebook, Twitch and TikTok.
- Search: Find virtually any creator or video with boolean-powered search capabilities on keywords, descriptions, tags, and more
- Filter: Effortlessly refine search results with by video or creator attributes
- Customizations: Build custom video and creator lists and dashboards
- Groups: Combine your favorite channels/accounts into a single entity to view aggregated performance for benchmarking and audience analysis
Video Solutions:
- Performance metrics: views, engagements, likes, shares, comments
- Tubular Video Ratings: time-stamped views, engagements, and engagement rates a video gets within the first days after publishing
- Video attributes: upload date/time, hashtags, sounds, duration, platform
- Video classifications: Videos are tagged with Tubular’s proprietary taxonomy of 1500+ Video categories and 1M+ Topics
- Video Insights: Summarized macro social video performance. Can be configured across metrics, video and creator attributes, and classifications. Examples: top topics, top video categories, top hashtags, top mentions, top sounds, platform published on, video duration, upload time, upload day, top creators, top creator types, top creator countries
- Trending: Understand which topics and hashtags have velocity so you can create the content your audience craves and evaluate the effectiveness of marketing campaigns on social by keeping tabs on trending topics, hashtags, or creators
Creator Solutions:
- Creator Profiles: Compare & evaluate creators with summary of creator growth by views/followers, video galleries, demographics, and more
- Creator taxonomy: Creators are organized hierarchically in Tubular
Audience Solutions:
- Audience also watches: overlapping viewing behaviors of audiences. Understand your audience's interests and passion points by discovering the other creators, videos, categories and topics they watch on social
- Demographics: audience age, gender, and location (country)
Reporting & Dashboards:
- Dashboards: Customizable, interactive Dashboards with 3 years of historical daily/weekly/monthly performance trends
- Reports: Templated reports for benchmarking and comparisons
- Exports: Share Tubular data from search results, reports or Dashboards with your team by exporting to .CSV