Tubular Audience Ratings is a premium product that is sold separately from Tubular Intelligence. If your team would like to add this product to your Tubular software subscription, please reach out to your Customer Success Manager or to the Support team at support@tubularlabs.com.
Audience Ratings Reports allow you to unlock a deeper understanding of who is watching, and whether they’re engaged or just scrolling. Tubular’s Audience Ratings solution provides a different set of metrics that address the need for standardized audience reach and quality metrics. Audience Ratings is the only solution to provide standardized time-based view metrics across platforms, de-duplicated unique viewers, and minutes watched for social.
On This Page:
- Audience Report Templates
- Audience Rating Metrics
- Audience Ratings Segmentation Filters
- Saving Audience Rating Reports
Audience Report Templates
The Audience Ratings product unlocks access to 3 audience-focused reports which are updated monthly.
- Audience Ratings allows you to benchmark cross-platform audience metrics by age, gender, and country.
- Audience Composition allows you to understand the geographic and demographic breakdown of a single Creator, Property, or Group
- Category Explorer allows you to review the market size opportunities across video categories by age, gender, and country
Audience Ratings Metrics
30 Second Views: Total user sessions that last 30s or longer; if a video is <30s, completing the video also counts towards 30s. Also known as Quality Views.
Unique Viewers: Total unique viewers (30s) in a given month across all videos
Reach %: Percent of total available people (census data - internet-enabled population of 13+), who watched a creator or properties videos in a given month
Minutes Watched: Total amount of minutes that a creator’s videos were watched for in a given month (from 30s views)
Minutes Watched / Unique Viewer: Average amount of time a unique viewer spent with content from a creator in a given month (from 30s views)
Videos Watched / Unique Viewer: Average number of videos a viewer watched in a given month from a creator
eFrequency: Effective Frequency is the average number of 30s video views per unique viewer
GRPs: Gross Rating Points, a metric used to measure the total exposure of an advertising campaign to a target audience. A GRP essentially represents the percentage of the target audience that is reached by a particular ad campaign, multiplied by the average number of times they are exposed to that campaign.
TRPs: Target Rating Points, a metric used to measure the percentage of a target audience that a campaign or advertisement reaches. TRPs help media planners and advertisers assess the effectiveness of campaigns by quantifying how much of the intended audience is exposed to the message.
Audience Ratings Segmentation Filters
You can segment by or filter by the following attributes:
Age: Segment the performance of your audience by estimated different age ranges; 13+ only available
Gender: Segment the performance of your audience by estimated male or female audiences
Geography: Segment the performance of your audience by estimated audience countries or groups of countries
Saving Audience Rating Reports
Hover over to “Save Report” on the right side of your screen:
Fill out the available options in your new report, and click "Save Report". All done! Your report will now be saved under the email address associated with your Tubular account.